What it is
A gentle, milky-softening daily shampoo infused with antioxidant-rich Roucou oil. Designed to cleanse while strengthening hair and protecting it from aging and environmental stressors. Delivers soft, shiny, voluminous results with a long-lasting powdery floral scent.
Hair Type
Suitable for all hair types, including color-treated, curly, frizzy, and fine hair.
Hair Concerns
Dullness, dryness, frizz, lack of volume, UV and environmental damage.
Key Benefits
- Gentle yet effective cleansing
- Boosts softness and shine
- Adds volume and body
- Detangles while protecting from damage
- Sulfate- and paraben-free
Fragrance Description
Creamy, powdery floral aroma with warm amber undertones.
Ingredients
Key actives include Roucou oil (rich in beta-carotene and antioxidants), Panthenol (pro-vitamin B5 for hydration), Sunflower Seed Oil, Glycerin, and mild surfactants. Note: Ingredients may change—always check packaging for the latest list.
How To Use
Massage into damp hair, rinse thoroughly, and repeat if needed. Follow with OI Conditioner for best results.
Why We Love It
Praised for leaving hair feeling soft, clean, and manageable without stripping natural oils—“a creamy white formula that hydrates and softens without dryness” and ideal for almost all hair types.
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